creative

I. creative creative 2 noun [countable] informal MARKETING HUMAN RESOURCES
someone working for a company that produces books, advertisements, or films, whose job involves writing, drawing, or having new ideas, and who does not have to wear a suit or neat clothes when they are at work — compare suit
  [m0] II. creative cre‧a‧tive 1 [kriˈeɪtɪv] adjective
1. producing or using new and interesting ideas:

• The movie company has come under criticism for focusing too heavily on marketing and not enough on creative issues.

• He regularly gives lectures and classes on creative thinking.

2. MARKETING relating to the work of producing advertisements etc at an advertising agency, rather than management of the agency:

• She is leaving the agency to take a senior creative position elsewhere.

— creativity noun [uncountable]
— creativeness noun [uncountable]

* * *

Ⅰ.
creative UK US /kriˈeɪtɪv/ adjective
producing or using original and unusual ideas: creative artist/designer/person »

We attract creative people who want to get involved in building companies up.

creative ability/potential/talent »

Every member of the organization has creative potential.

»

We felt that it was a creative solution to a difficult problem.

creatively adverb
»

Working in a cutting-edge environment makes us think more creatively.

creativity noun [U]
»

The organization celebrates and rewards creativity in its staff.

Ⅱ.
creative UK US /kriˈeɪtɪv/ noun [C]
INFORMAL a person whose job is to suggest new ideas or design, draw, or write things: »

The company has a team of 10 creatives working on the project.

Compare SUIT(Cf. suit)

Financial and business terms. 2012.

Look at other dictionaries:

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  • Creative — is an adjective for things demonstrating creativity. Creative can also refer to: Creative materials, imagery, or collateral, in advertising Creative agency Creative class, a socioeconomic class Creative Commons, a non profit organization devoted… …   Wikipedia

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  • creative — [krē āt′iv] adj. [ML creativus] 1. creating or able to create 2. having or showing imagination and artistic or intellectual inventiveness [creative writing] 3. stimulating the imagination and inventive powers [creative toys] 4. imaginatively or… …   English World dictionary

  • Creative — Cre*a tive ( t?v), a. Having the power to create; exerting the act of creation. Creative talent. W. Irving. [1913 Webster] The creative force exists in the germ. Whewell. [1913 Webster] …   The Collaborative International Dictionary of English

  • creative — 1670s, having the quality of creating, from CREATE (Cf. create) + IVE (Cf. ive). Of literature, imaginative, from 1816, first attested in Wordsworth. Creative writing is attested from 1907. Related: Creatively …   Etymology dictionary

  • creative — index causal, causative, fertile, primordial, productive, prolific, resourceful Burton s Legal Thesaurus. William C. Burton …   Law dictionary

  • creative — [adj] artistic, imaginative clever, cool*, demiurgic, deviceful, fertile, formative, gifted, hip*, ingenious, innovational, innovative, innovatory, inspired, inventive, leading edge*, original, originative, productive, prolific, stimulating,… …   New thesaurus

  • creative — ► ADJECTIVE ▪ involving the use of the imagination or original ideas in order to create something. DERIVATIVES creatively adverb creativeness noun creativity noun …   English terms dictionary

  • creative — [[t]krie͟ɪtɪv[/t]] ♦♦♦ 1) ADJ GRADED: usu ADJ n A creative person has the ability to invent and develop original ideas, especially in the arts. Like so many creative people he was never satisfied. ...her obvious creative talents. Derived words:… …   English dictionary

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